The cracker barrel is changing the symbolic and famous logo for the first time in almost 50 years. Sadly, the new logo is annoying, and it is part of a larger trend that is as wide as possible for companies to abandon their unique qualities and raise their lines. And according to Chuds Online, somehow a new boring logo is as follows. also “” Example “Wake up. ” Everyone, it is a mess there.
On August 19, the cracker barrel announced It was abandoning it 48 -year -old logo A man sitting next to the barrel appears. Instead, the restaurant, which specializes in “Southern Comfort Food”, replaced a well -known logo with a new logo with a yellow -shaped name with a large cracker barrel name. It is a type that can be whipped from Photoshop in five minutes, but the people who actually made a new logo will not pay tens of thousands of dollars (or more).
There is no way around it: the new logo is boring, soft and bad. People don’t like it. It is not difficult to find many people online that shares negative thoughts in the new modernized logo. It is also part of a bigger and less talked brand in the cracker barrel last year, and the old restaurant is abandoning a simple appearance of refined white walls and modern design touches.
“Our story has not changed. Our value has not changed.” CMO SARAH MOORE of Cracker Barrel said. “In terms of ‘more’ we respect our legacy while bringing fresh energy, thoughtful craftsmanship and sincere hospitality this fall.”
The reality is that the “story” of the cracker barrel has been changed because it was currently in 2025 and a publicly traded company. In this age, you cannot be a successful restaurant where grandparents bring their grandchildren. You cannot be a profitable company. You must grow. You must always grow. Shareholders demand it. If there is no steady and endless growth, it will cut your head and replace you. Climbing the grain is important, and if it means to throw away a classic logo out of the younger eaten, Or endlessly placed people So it will. The cracker barrel and the other company must be a lot of work for everyone instead of trying to be one thing for some people desperately to grow. And while trying to appeal to everyone, the cracker barrel is difficult to justify the famous logo and unique characteristics and go there for a meal.
Welcome to the cracker barrel, the cultural war
But of course, because it is in 2025, this logo change cannot be seen by all of us. no! When I changed the logo, Firestorm began online between Chuds and Weirdos. One of Trump’s son Examples of the company are complaining about this change of “wake up”.
WTF is wrong @Crackerbarrel??! ?? https://t.co/lkyb5n34Qi
-Donald Trump JR. (@donaldjtrumpjr) August 20, 2025
Conservative activist lobby Starbuck Posted on Thursday: “Good morning @crackerbarrel! You will know that Wokence doesn’t actually pay.” In Cracker Barrel Subredit, you can find strange mixes of people who complain about food even if there is a very small community.
“I think it was time for employees and customers to be clunky. One poster said. Others shared a petition for dismissing the CEO of the cracker barrel. There was a signature in the petitionAnd the poster had 0 upvotes.
Obviously, I do not think that the cracker barrel that changes the logo is “wake up.” I don’t think that’s an attack on the old American value. But I think it’s bad and disappointing to think of the simplified logo of the cracker barrel and switch to a more sterile restaurant. I do not want to target everyone who has no distinct characteristics or characteristics. I want to choose to go to a place full of old decorations and attractive logos in the 70s.
Also, the cracker barrel, some logos will be changed, and some white walls will not be cheated by me or young people. I lean against your customers and make the menu a handwriting and put a rotary phone in each table you need to use to order food. I will give more things to that grandparents. While their grandson rolls his eyes. Everything does not need to appeal to the public. That’s how you can end with all the features you can think of with excessive boring marvel movies and dull games. And it sounds like a terrible future.
