Samsung’s cloud game efforts have been in a strong state for many years, and the company has recently been expanding. Mobile cloud game platform for European usersWe will first arrive in the UK and Germany through the beta program.
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For not familiar people, using the mobile cloud game platform allows Samsung users to rely entirely on the streaming function of the phone or tablet, so you can play the game immediately without having to download additional software. SELINE SANGSOOOK HAN, Service Business Team EVP, Samsung’s Mobile Experience (MX) Business:
Almost a year ago, we officially commercialized the mobile cloud game platform in North America. Since then, partners have become a preferred distribution channel that can reach millions of Galaxy devices. The first feature that allows players to jump into the game immediately and provide smarter discovery tools helps games and services to reach new audiences, promote participation, and improve their retention. Now we are expanding our access to Europe.
Samsung is working to re -design the mobile game hub as a one -stop game space of the Galaxy device, and added that more games will arrive this year. New social features are also added for more connected experiences than users.
Interestingly, Samsung says it’s partnered with Moloco for the mobile cloud game platform. Moloco is a company that uses the AI -based advertising platform (Moloco ADS) to promote user acquisition for mobile game advertisers.
