“Sustainable smartphone? How is smartphone sustainable?”
Whenever we talk to people about the pair, this is usually a standard response. Fair (speaking intention) is a valid question. In a bluntly, 100% sustainable smartphones are not realistic and at least not now. However, that means a smartphone (and extension, audio product) more Sustainable. Fairphone designs all products as physical evidence to set the industry’s example.. It is sustainable than competition and is more sustainable for each generation. We provide the industry’s best guarantee and support period, integrate supply and recycling materials into the supply chain, advocate fair working conditions in mines and factories, support living wage bonuses, and compel 100% electronic obstruction neutrality to integrate supplies and recycling materials in the supply chain. Achieve. It is not just to say. We are Data that backs up. And after more than 10 years we have done, we have begun to see practical changes in the technology industry, and more and more brands now reject the longer software support period for the device and explore fair data. But we are moving forward. We collect this article and help to track the journey of making a fair phone from the beginning, from the idea to the finished product. Let’s go in.
Product suggestion: How can we help you and the earth?
How do you start making a pair phone? Well, it all starts with you! For the past 10 years (and calculations), we have spent a lot of time to know the same fair phone community members. What is the concerns and anxiety about frustrating you with another phone, to switch to a new brand like us? JAN SANDER, a product marketing officer at FAIRPHONE, said, “Research is the core. What we have realized over the years can attract the brand’s attention, but it’s not necessarily an immediate purchase decision.” This actually shines when you trace the evolution of the fair phone over the years. Fairphone 2 was designed for the first time in a module from the beginning. And it was cool to surround each component in its own homes, but we realized that better cameras and more compact form factors were worth our community. Therefore, if you use Fairphone 4 and 5, it is easy to repair it while actually pushing the boundary of the specifications as possible.
“Today we have a much clearer idea of what you need and what you need. So you can write a much better product proposal when designing a new product. When we asked him for an example, JAN Fair phone 5. “For example, when we think Fair phone 5We have heard that Fairphone 4 is still a bit bulky and the camera still needs to be better. The feedback formed what it was. Fair phone 5 I saw it. ”
It is more complicated by keeping in mind that this work does not stir several models every year on the fair phone. In other words, our internal teams should line up for several years, from processors and cameras to displays and batteries. The actual making Fairphone and Fairphone is how sustainability is baked on everything from the first day. When organizing product requirements and identifying partners and suppliers, we do not only ask for technology specifications. We are always considering influence!
Let’s talk: Put ‘pair’ on the fair phone
Making a smartphone is a big team effort related to engineering, products, supply chains, software and quality assurance. To create a sustainable smartphone, you need one more dedicated player set and is an amazing impact team of FAIRPHONE. It is their task to find a partner who does not settle only on suppliers but also has a vision for fair data and ethical factory operations.
According to Angela Jorns, the head of Impact Innovation, “Everything we do is to push for something impossible.” This returns to what we said at the beginning of this blog. There is no 100% fair phone call yet. Therefore, all decisions, from battery size to material selection, are balanced behaviors between what they want, price, quality, and the influence of the fair phone. But Angela sees this as a welcome challenge. “These” pharmaceuticals “actually force us to innovate in a way that we do not. We are the most interesting part of this work to find creative solutions in the e -world.” Responsible Mining Guarantee Initiative (IRMA). In addition, we work with suppliers and factories to track the progress by follow -up and repeated visits. There is no partner yet, but if we are willing to show improvement, we are all ears.
Angela actually values Fairphone. “We are the only organization that knows that the annual influence goal is as important as our annual sales goal. We must achieve two things of the whole company. This is a great help to influence decision -making and to provide a strong argument for the influence of the trade off.” There are discussions on what influences and marketing work together and can always appear for good marketing and green washing. According to JAN, “For example, there is a brand that claims to be carbon neutral, which can make a lot of winding sound from marketing and PR perspectives.” But in the pair phone, this is what we actively avoid. According to Angela, it is not a complete answer to claim carbon neutrality through offsetting. decrease Our footprints coincide with scientific goals and best practices. It is a true influence. ”
Design Stage: Wise Selection (and Smart Trade Off)
If you deal with the concepts and validity of the new product well, it’s time to translate it into the real world. At this stage we bring an external design agency to help us. together Fair phone 5We locked the Swedish design agency above for this part. For Our audio productsWe work with Dott Achilles, headquartered in Belgium. From this point, then start with design agencies and manufacturers, sharing requirements and sharing purification plans.
Establishing a concept and having a wish list of requirements means not everything means this. There are many pushes and different directions. This returns to the dance between user requirements, influence requirements and overall costs. Javier Manrique, a Fairphone product manager, said, “It’s about balance. Do we want a larger battery or smaller display? How do you provide the best possible cameras as much as possible without breaking the bank for the end user?” The mini jack of the Fair Phone 3 is the perfect example. As mentioned earlier, the user feedback was a big concern for most users, so we had to remove the headphone jack. Fair phone 4 diluent.
According to the co -founder of Fairphone, we still do not make difficult decisions. “that Fair phone 5 It is a good example of the place we tried to do a lot of things without excellent in one area. Learning from it, we are making more concentrated choices for the future design. ”
After launch: always learning, always improvement.
When the phone starts, our journey is not over. We are constantly learning and improving the product after launch. If you use Fairphone 3, you can find out the hardware upgrade to make the camera better. But when we decided to visit the shooting experience again in FAIRPHONE 4, we realized that upgrading software instead was cost -effective and practical. “Fairphone 4’s hardware has already been really good. So if you exchange hardware, there would be no big difference. Software would benefit the greatest benefit from fine adjustment, and when the update was ready, we made it free of charge. It meant that you can benefit from experience, ”Javier says. This approach is an important pillar for our long -lasting promises. Our device should be prepared for the future for several years to effectively carry out its own purpose for its owners. With constant innovation, this can be solved effectively.
So you have it. We are now hoping to understand the accident process in designing a sustainable smartphone. Get more insights on how to increase the standards for sustainable electronic products throughout the industry.
